‘Paint it black’ or what’s up in Roadeş?

By Jan Hanspach

Roades is a small village southeast of Sighisoara at the end of a side road. Only last week we did bear surveys here and found a lot of fresh signs.

Today I made a trip to the small Transylvanian village of Roadeş. I expected to have a relaxed and enjoyable time and to learn a bit about the past live of the Saxons when visiting the house of a Saxon friend. To my surprise the all village was busy and I learned more about the present reality than the past habitats of the Saxons.

That was because the village was full of people preparing a shooting for a commercial for a major Irish brewery. The most import feature was that people were painting buildings’ faces black. To be honest, I was shocked when I saw all the beautiful houses coloured in black and it makes me sad to know that only for a few Euros such a thing is possible here.

Houses were painted black for a commercial shooting next week.

A beautiful village is transformed into a weird backdrop

Not everyone agreed to have the house painted for only a handful of Euros

Of course, Roadeş will not be permanently black. The colour is glucose based and they promised to clean it up after the shooting, but that will probably take thousands of litres of water, which does not sound like a reasonable use of resources in a village that is not connected to a water pipeline and suffers from weeks of rainless heat.


4 thoughts on “‘Paint it black’ or what’s up in Roadeş?

  1. Reblogged this on Ideas for Sustainability and commented:

    Remember? A little while back, Jan reported to us about how a company had painted houses in Roades in black, so that they could feature in a major advertisement. Here the result — “enjoy” — and judge for yourselves whether you think it was ethical to pay people low amounts of money so that advertisements like this one become possible…

  2. I thought that this sort of thing was done using CGI these days? Maybe that was too expensive? Still I don’t think many people would be surprised at a lack of ethics in advertising. They could at least have used the lyrics to “paint it black” which is the circumstances seem more appropriate:

    “I look inside myself and see my heart is black
    I see my red door and it has been painted black
    Maybe then I’ll fade away and not have to face the facts
    It’s not easy facing up when your whole world is black”

    Still the actual song they used was a stonking bit of Balkan brass (as I believe the young people say).

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